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LONDON, ENGLAND – May 29: (EDITORIAL USE ONLY) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at the Tottenham Hotspur Stadium on May 29, 2023 in London, England. (Photo by Kevin Mazur/WireImage for Parkwood)
Beyoncé has spent the last month reminding us why she is the undisputed Queen of music, and now it seems she’s about to break her own record.
“In exceeding the gross of her own two previous tours, the Renaissance World Tour resets the record for the highest grossing tour by an R&B artist, or any Black artist in Boxscore history,” the outlet reports.
The European concerts for the Formation World Tour and On The Run II, which she co-headlined with husband and rapper Jay-Z, brought in $87 million, making her recent successes more than double her last two.
“Ticket prices are only going up,” Armen Shaomian, an associate professor of entertainment management at the University of South Carolina, said at the time.
“There are large sections of tickets on Beyoncé’s tour dedicated as B-Hive and Club Renaissance close to the stage, along with some shows where the entire floor level is a standing-room club setting (Stockholm, for example). Such tickets are all sold at a premium. Think of it as a flight having more first and business class seats that are sold at a premium, which pushes up the average fare.”
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Source: Black Enterprise
