The quest is now in year 12.
Beyoncé’s legal team is still hard at work trying to get her older daughter’s name trademarked.
Lawyers for the music superstar recently filed a motion with the federal trademark office to register Blue Ivy Carter’s name as a trademark, Billboard reports. This follows a ruling from earlier this year denying the trademark to prevent confusion with a single-store clothing boutique in Wisconsin that had used the name since before Blue Ivy was born.
The star’s lawyers argue that the ruling should be overturned, because no one would confuse Beyoncé and Jay-Z’s daughter with a Midwest clothing shop.
“Nor would a reasonable consumer encounter the ‘Blue Ivy Carter’ mark and conclude that the famous Carter family had teamed up with a small shop in rural Wisconsin to launch a clothing line.”
However, Beyoncé’s legal team argues that Blue Ivy Carter is internationally recognized, unlike the Wisconsin clothing store, and should not be barred from trademarking her likeness because of such a small entity.
“Since the moment she was born, she has resided in the American public’s conscience and thus…the consuming public would associate her with a trademark bearing her name,” Beyoncé’s filing states. “The parties each exist and thrive in their own separate worlds and can continue doing so into the future.”
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Source: Black Enterprise
