photo credit: courtesy of Sir Davis
A spokesperson for SirDavis said the sale marks the beginning of the brand’s next chapter.
Financial terms of the transaction were not disclosed.
According to the outlet, a spokesperson for SirDavis said the sale marks the beginning of the brand’s next chapter after nearly four years of collaboration to create, develop, and launch the whisky.
“Knowles-Carter takes full ownership and control, making SirDavis a woman-, family- and Black-owned company,” the spokesperson said in a statement.
The American whisky is distilled in Indiana from a mash bill of 51% rye and 49% malted barley before being blended, finished, and bottled in Texas. The brand launched nationally with a suggested retail price of $89 and has since expanded through limited-edition releases, retail activations, and marketing tied to Knowles-Carter’s “Cowboy Carter” era.
Neither Knowles-Carter nor Moët Hennessy has publicly commented on the reason for the ownership change.
The transaction follows broader restructuring efforts at Moët Hennessy, which has been streamlining operations as luxury beverage sales have slowed in several global markets. The company owns a portfolio of high-profile brands, including Hennessy cognac, Dom Pérignon, and Krug Champagne.
For Knowles-Carter, the acquisition adds another wholly owned company to a growing portfolio that spans entertainment, fashion, beauty, and consumer products. Full ownership also positions SirDavis to chart its next phase of growth under independent leadership, further expanding Black ownership in the premium spirits industry.
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Source: Black Enterprise
