NewsBeyoncé and Lexus Partner To Help Black-Owned Businesses

Beyoncé and Lexus Partner To Help Black-Owned Businesses

Beyoncé’s BeyGOOD Foundation supports Black-owned businesses PR news wire

The North American leg of Beyoncé‘s Renaissance World Tour is off to a thrilling start, with the Queen finding a way to give back to small Black-owned businesses through her BeyGOOD Foundation. Now luxury car company Lexus has joined in on the fun, pledging nearly half a million dollars to her efforts as the official automotive partner of Bey’s tour.

“Lexus is honored to be part of Beyoncé’s RENAISSANCE WORLD TOUR and contribute to BeyGOOD Foundation’s mission focused on economic equity,” said Mia Phillips, senior manager of advertising and media for Lexus. “We are confident this collaboration will make a significant impact on entrepreneurs in every city we touch.”

“Delighted that Lexus has committed support for small business owners nationally, through BeyGOOD’s Black Parade Route,” said Ivy McGregor, executive director at BeyGOOD Foundation. “This alignment supports entrepreneurs, families, and communities at large. We believe everyone has the right to economic equity.”

Source: Black Enterprise


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