From the skybox, Jordan, alongside notable figures like Derek Jeter and Travis Scott, exuberantly cheered as the Wolverines dominated Washington, claiming victory with a score of 34-13 in the CFP National Championship back in January.
This idea birthed a monumental collaboration, resulting in a 15-year, $173.8 million deal between the University of Michigan and the Jordan Brand, solidifying the iconic Jumpman logo as the school’s exclusive apparel sponsor. At the time, this agreement made headlines as the most substantial apparel deal in college football, a distinction it held until Ohio State secured a 15-year, $252 million deal with Nike.
Desmond Howard, a Michigan alumnus and former Super Bowl MVP, emphasized the transformative impact of the partnership on the school’s recruiting efforts. The association with Jordan Brand elevated Michigan’s appeal to highly sought-after recruits, offering them the unique opportunity to sport exclusive Jordan Brand apparel and shoes while on the field.
“I believe it all started when they (Michigan) signed with Jumpman because when they did that, it gave them credibility with a lot of recruits they wanted,” commented Howard, underscoring the influential role the collaboration played in the Wolverines’ ability to attract top-tier talent.
Michael Jordan’s strategic investment in the Michigan Football team through the Jordan Brand has not only reshaped the landscape of college football apparel but has also become a symbol of success as Michigan clinches the national title after years of dedicated effort and partnership.
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Source: Black Enterprise
