NewsAfrica's Fashion Sector On Rise But Lacks Investment, UNESCO Report

Africa’s Fashion Sector On Rise But Lacks Investment, UNESCO Report

A UNESCO report released during Lagos Fashion Week on Oct. 26, predicts that Africa’s fashion industry is growing quickly to keep up with the international and local demand for its art. However, UNESCO also warns that the global lack of investment in African art could stunt its impressive expansion potential. 

UNESCO has identified the push in the fashion industry being propelled by the rich history of the African continent being expressed further in movies, through textiles, garment pieces, fine art, and accessories. 

With the accessibility and demand of e-commerce, African fashion bands have been in greater demand around the world, according to UNESCO.

With the content leading in mobile device web traffic usage globally, young people who highlight African culture through their fashion brands can advertise via social media and get traction.

Lagos Fashion Week has been an example of the popularity of cultural fashion. Founder of the Fashion Week, Omoyemi Akerele, told ABC News, “Africans want to wear Africa. It’s really beautiful to see because it hasn’t always been like this.”

“Fast forward a decade after, that’s all people want to wear.”

The show puts various designers from all across the continent front and center by making space for a fashion show, followed by an open market for people to purchase from local brands that uplift and exhibit African cultural styles. 

Ejiro Amos-Tafiri, a designer who participated in Lagos Fashion Week, said she uses her brand to celebrate “the sophistication, class, and uniqueness of every woman [in African stories].”

“With more exposure, people are coming to realize that there is a lot of culture in the Nigerian culture, particularly in the fashion industry. So Africa is really the next frontier,” She continued. 

UNESCO director-general explained that this is only one example of the unwavering desire and drive of new young African designers to push their work into the global market

She explained, “A new breed of young designers is causing a stir in the international scene, reinventing the code of luxury while simultaneously reconciling them with the demands of sustainable, local fashion and heritage.”

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Source: Black Enterprise


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