Kobe Bryant in 2012 (Photo: Christian Petersen/Getty Images)
Adidas plans to release an updated version of Kobe Bryant‘s first signature shoe, the KB8 or “the Crazy 8.”
Adidas is re-launching Kobe Bryant’s 1st signature shoe, the KB8, with some tweaks.
The newest “Crazy 8” features a different black upper texture, blue in place of purple along the bottom shank, and replaces the #8 on the tongue with the brand’s “Feet You Wear” logo. 👀
Although Bryant’s sneakers are more synonymous with Nike, the Lakers player originally inked a six-year deal with Adidas when he first entered the NBA in 1996. The KB8 (signifying Bryant’s initials and uniform number, 8) debuted in 1997.
“We will continue to carefully sell off more of the existing Yeezy inventory,” said Adidas CEO Bjørn Gulden. “This is much better than destroying and writing off the inventory and allows us to make substantial donations to organizations like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.”
Source: Black Enterprise