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HOLLYWOOD, CA – JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)
At the time, sportswear giant Adidas severed ties with him, ending a longstanding and highly profitable partnership. Several months later, with sales dropping after discontinuing West’s Yeezy brand, Adidas executives decided to sell the remaining supply of Yeezys. This lead to a windfall for the sneaker company, boosting its sagging bottom line.
According to Complex, an internal memo from Adidas revealed that the company has decided to postpone the expected November release of Yeezys. Sources have speculated that the sale of the popular sneakers has been paused due to the ongoing war between Hamas and Israel.
“As a brand we will not do a new drop for the remainder of the year both for our internal e-com and retail as well as wholesale,” the internal message reads. “We will not be shipping out any new stock, this direction was given at the board level.”
That led to Adidas seemingly calling Ye’s bluff and terminating the contract.
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Source: Black Enterprise
