A$AP Rocky has partnered with rewards platform Bilt to celebrate the upcoming release of his album ‘Don’t Be Dumb.’
Rakim Mayers, better known as A$AP Rocky, has partnered with rewards platform Bilt to celebrate the upcoming release of his long-awaited fourth studio album, “Don’t Be Dumb.“
Announced Dec. 26, the collaboration features a Bilt-exclusive vinyl record designed by Rocky. The album design reflects his connection to Harlem and ever-evolving artistic flair. The vinyl is available for pre-order through the Bilt app and website for members of its rewards program.
“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” Rocky said in a press release. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means,” he continued.
In a statement, Bilt’s founder and CEO, Ankur Jain, said Rocky’s Harlem roots align with the company’s mission to connect residents with meaningful cultural experiences.
“Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory,” he said.
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Source: Black Enterprise
