Lubbock D. Smith, III (Vista Bank), Rickey Booker (Breakfast Brothers), Jarvis Boyd (chick-fil-A owner/operator), Consuela Jacobs (Chick Fil A Owner/Operator), Terrence Shine (Wells Fargo Bank)
Attendees at The Franchise Game
: Jarvis Boyd, Roland Parrish, Dessie Brown, Jr.
Tarji Carter, The Franchise PlayerAlongside Dessie Brown and Daylon Goff (the Co-Founders of The Franchise Game)
Roland Parish and Lady Jade
(Photo Credits: Donnie R. Word II)
James Fripp, Chief Equity, Inclusion & Belonging Officer of Yum! Brands made a tremendous impact at this year’s The Franchise Game by offering two scholarships to the Yum! Franchising Bootcamp at the University of Louisville’s Executive Education Program! This opportunity is a game-changer for the two lucky attendees, who will now have the chance to dive deep into the world of franchising and gain invaluable knowledge to level up their business journey. What a fantastic gesture of support and empowerment from James and Yum! Brands!
This year attracted twice the number of exhibitors, including Ben & Jerry’s, American Franchise Academy, Nebo Law Firm, Dine Brands (IHOP, Applebee’s, and Fuzzy’s Taco Shop), GoTo Foods (Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, Jamba Juice, McAlister’s Deli, and Auntie Anne’s), Smoothie King, Potbelly Sandwiches, KFC, European Wax Center, Inspire Brands (Dunkin’, Baskin Robbins, Arby’s, Buffalo Wild Wings, Jimmy Johns, and Sonic Drive-In), EATS Broker (restaurant broker), ATenantCo (commercial real estate), Orchatect (IT infrastructure solutions), and Chick N Max.
I had the pleasure of attending the Symposium and Trade Show representing Ben & Jerry’s and covering the event for BLACK ENTERPRISE readers. In my role as Franchise Development Consultant for the brand, I shared with The Franchise Game attendees details about Ben & Jerry’s industry-leading Racial Equity Incentive Program, which offers a significant reduction in the franchise fee and waived royalty fees for BIPOC candidates interested in ownership. “It’s clearly one of the most, if not the most, aggressive incentives programs in the game,” expressed Carter. “We were also very grateful to partner with Ben & Jerry’s, who generously sponsored ten tickets for students from the University of North Texas at Frisco, giving them the opportunity to attend The Franchise Game and get a firsthand look at the world of franchising. It’s all about creating opportunity and access, and we’re so grateful for Ben & Jerry’s commitment to making a real difference!”
To learn more about The Franchise Player and events, go to thefranchiseplayer.com.
Source: Black Enterprise
